This internet website is about Stuart Upfill-Brown.
An engineer-turned-creative here to elaborate.
Stuart in a tuxedo playing a tiny lego piano, brilliantly, I might add

Nice to have you here.

This page is about my work, hover/tap to learn more. 

Engineer, product
2014, 2015, 2016, 2017
nextracker.com
Product, marketing
2018, 2019, 2020
pactinsurance.com
Creative, copywriter
2021, 2022, 2023
londonalley.com
Creative, copywriter

^

The first product hire, I joined a team of six and contributed across channels.  As a PM I drove the mobile apps to top-5 store rankings, as a marketer I developed a strong brand voice when writing (and then automating) all transactional and marketing correspondence.

Where the first proper creative leap happened. I joined a brand incubator as a copywriter, and after learning a lot and developing a minor case of PTSD, I was hired onto London Alley's internal agency as a creative.  Did everything from new brand positioning to campaign proposing to commercial producing.

When your best friend from high school starts a video game studio, you go help.  As my first foray into freelance I provided early stage creative direction, building a strategic play-test community and writing their "lore bible."  I continue to advise on story as the game gets built.

While I have enjoyed getting a breadth of creative experience, my industry of interest has always been clean tech.  Working for Alder has been a fantastic way to apply my marketing skills and engineering backgroud to technology-heavy, green-focused brands looking to stand out.

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Joined a scrappy spin-off startup, left a market-share leader post acquisition. NEXTracker is now publicly traded and still using many of the engineering and sales systems I established.

BAD Tea Co
Messaging, Content, Director
Apple TV, Flora and Son
Creative Direction
CANN
Copy and Strategy
Nextracker
Nerdy Whitepaper

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